Appeal To Emotion
Definition: "A premise that says, roughly, you should believe or do something because you feel a certain way." (191)
There are four kinds of Appeals to Emotion mentioned in the text. The text uses the example of television commercials that show may, for instance, sad images pertaining to the conclusion that they want, which is to donate money to their cause. The ultimate idea left in your head leaves a feeling of "you're a bad person if you don't donate". These kids or animals, which ever the focus may be, will affect you emotionally because we sit there watching this commercial doing nothing about the problem, counting the seconds until it goes away, leaving the audience only to feel worse for trying to ignore it. This technique that is readily used in advertising everywhere holds for intense and emotional results that catches the attention to the focus, even if we, as the audience, attempt to ignore it. This case would most likely deal with Appeal to Pity or Appeal to Fear. The audience feels bad for sitting there, not helping out. Or, the fear of the possibility of a negative outcome for those that are shown in the commercial or which ever the organization may put forth in whatever form. Although it is successful in influencing the emotion, it logically may not be the best argument.
Subscribe to:
Post Comments (Atom)
Most of the time when people see commercials or see ads on television that deals with sad things, they feel pity for them. This result is known as appeal to pity. when ads are fearful or sad, it usually attracts the audiences attention more because we have the temptation to want to know what is going to happen next or what is this cause that the commercial is trying to say. You used a good example of how people watch sad commercials and just sit there watching it, and trying to ignore it and not do anything about it. Appeal to pity happens everyday, its just an emotion that most people feel.
ReplyDelete