Discussion Question Number Two: Part Seven

Appeal to Vanity

An advertising that uses "apple polishing":

Old Spice uses advertisements like these that are very fetching and straightforward about their clientele. They use language that's very informal and funny, which sends a comforting, trusting tone for those watching or looking at their products. The absence of forcing the idea with over-dramatic ideals and expectations isn't portrayed in their product. Although there are implausibilities and logical fallacies presented in advertisements of their products, it is the relaxing intention that lures in viewers. It is presented in a different matter that is meant mostly as a parody, which holds well in capturing the audience's attention. The vanity presented is the overwhelming confidence in ads, like these, where the producer is blatantly telling the consumer that their product is the only way to go if you want to this attractive and all powerful status of a human being to ever come possible in happening.

It does well and slightly bad of being a good advertisement. It is good that it is simple and straight to the point, however bad that it doesn't even show or mention what their product is even about. However, that can be to their advantage, as they don't seem to need to. The tone of the advertisement, although seemingly arrogant, is a type of voice that can also be seen as an admirable trait to many. And because the result of the product is exactly that, it leads to the idea of Appeal to Vanity, in that its essential priority is to make the person feel better about themselves; to become a all-around better person.